The end date of the goo.gl service is 2019/03/30 (shortened URL service)

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The abbreviated URL service goo.gl provided by Google will end the role.

The shortened URL service goo.gl in the Google Developers Blog was announced to end on March 30, 2019.

Prior to the termination of service, general users falling under the following conditions will be unable to use the goo.gl service since 2018/04/13.
  • Anonymous user
  • Users who have never used the goo.gl service



From now on, we  recommend using Firebase Dynamic Links (FDL),  Bitly , Ow.ly , and other services.

It is an announcement that makes Google recognize it as a drastic sticker to a service. ('ω')

Quoted from Google Developers Blog

Starting April 13, 2018, anonymous users and users who have never created short links before today will not be able to create new short links via the goo.gl console. If you are looking to create new short links, we recommend you check out popular services like Bitly and Ow.ly as an alternative.

If you have existing goo.gl short links, you can continue to use all features of goo.gl console for a period of one year, until March 30, 2019, when we will discontinue the console. You can manage all your short links and their analytics through the goo.gl console during this period.

After March 30, 2019, all links will continue to redirect to the intended destination. Your existing short links will not be migrated to the Firebase console, however, you will be able to export your link information from the goo.gl console.

Google Developers Blog: Transitioning Google URL Shortener to Firebase Dynamic Links
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